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In Google’s algorithm,

the Search Engine Optimization factors can be divided into two categories:

Search Engine Optimization Factors:

On-Page Factors:

It decides the ranking of your website.
These factors include technical issues and more textual issues

Off-Page Factors:

These factors include the links to your site.The more other sites link to your website, the higher your ranking in Google will be.

Correspondingly, the vast majority of online experiences begin with a search engine, and nearly 75% of searchers start their searches on Google.

Why Search Engine Optimization – SEO?
  • Better visibility in the world of the Internet.
  • Increases organic traffic.
  • Better Ranking on search engines like 


  • Search engines prefer organic results than paid ads

Search Engine Optimization

What is Search Engine Optimization?

A Search Engine Optimization is like Google consists of a crawler, an index, and an algorithm.
Google has a specific algorithm that decides which pages are shown in which order.
It’s very important to have a basic understanding of how Google and most other search engines use links. In addition, they use the number of links pointing to a page to determine how important that page is. Both internal links, as well as external links, could help in the ranking of a website in Google.
Search Engine Optimization – SEO is the profession that attempts to optimize sites to make them appear in a high position in the organic search results.
It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. Moreover, SEO is the procedure of affecting the visibility of a website or a web page in a search engine’s unpaid results.” Thus, it may target different kinds of search, including image search, video search, search, news search, and industry-specific vertical search engines. The Search Engine Optimization differs from local search engine optimization.
In order to do so, SEO tries to fit a website into Google’s algorithm. SEO is the practice of making changes to web pages, content, and the promotion of that content, to improve visibility in organic. Although Google’s algorithm remains secret, almost a 10 decade of experience in SEO has resulted in a pretty good idea about the important factors.

  • Paid ads

         on search engines can be very expensive     while SEO can be done at affordable prices

  • Increases Business profits by increasing the conversion rate on websites
  • Manual SEO process ensures genuine traffic to the website

Benefits of SEO

Search Engine Optimization have following advantages
Cost Effective  Search Engine Optimization request
Cost Effective
As a matter of fact, Organic listings are essentially free. When you are listed at the top, you don’t need to pay per click or allocate a budget for advertising, one of the main benefits of SEO is that it is the gift that keeps on giving
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Definite Increase in Traffic
Along with Analytics and reporting tools, you’ll see a clear-cut increase in traffic. Using tools to track traffic to your site, you can clearly watch as more people visit your site and sales go through the roof.
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Higher Brand Credibility
People trust that the first listing in Google means a reputed company, With SEO, your website becomes THE brand name. As Ads can often be seen as annoying and many people install ad blockers.
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Access to Data
You can discover new products to expand to by looking at keyword data and seeing what people are searching the most for.
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Permanent Results
Unlike advertisements the effects of SEO are permanent. They don’t suddenly stop if you stop paying for them.
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Increased visits
According to Google, 50% of consumers who performed a local search on a mobile device visited a store on that same day


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