Search Engine Optimization Factors:
It decides the ranking of your website.
These factors include technical issues and more textual issues
These factors include the links to your site.The more other sites link to your website, the higher your ranking in Google will be.
Correspondingly, the vast majority of online experiences begin with a search engine, and nearly 75% of searchers start their searches on Google.
A Search Engine Optimization is like Google consists of a crawler, an index, and an algorithm.
Google has a specific algorithm that decides which pages are shown in which order.
It’s very important to have a basic understanding of how Google and most other search engines use links. In addition, they use the number of links pointing to a page to determine how important that page is. Both internal links, as well as external links, could help in the ranking of a website in Google.
Search Engine Optimization – SEO is the profession that attempts to optimize sites to make them appear in a high position in the organic search results.
It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. Moreover, SEO is the procedure of affecting the visibility of a website or a web page in a search engine’s unpaid results.” Thus, it may target different kinds of search, including image search, video search, search, news search, and industry-specific vertical search engines. The Search Engine Optimization differs from local search engine optimization.
In order to do so, SEO tries to fit a website into Google’s algorithm. SEO is the practice of making changes to web pages, content, and the promotion of that content, to improve visibility in organic. Although Google’s algorithm remains secret, almost a 10 decade of experience in SEO has resulted in a pretty good idea about the important factors.
- Paid ads
on search engines can be very expensive while SEO can be done at affordable prices
- Increases Business profits by increasing the conversion rate on websites
- Manual SEO process ensures genuine traffic to the website